The Humor Appeal-Advertising

How can humor be used to sell a product?

Humor is used as one of the strategies to attract customers to their product and it improves brand recognition. It persuades and attracts people to buy a product, pay for a service or to donate to a cause. Comparison and metaphoric or idiomatic imagery that people will understand quickly and language that are catchy are important factors in using humor. Humor should be used to sell a production by persuasion with including humor as it improves recognition of brand, product and service. 

When should humor be used to sell a product?

The best way to use humor is when the product, service or idea you are promoting is not controversial and your intention is good. This means that promoting products that requires less thoughts,  are not arguable and shows good messages.

What is so important about target audience?

As humor could be used in any form of advertisement, it is important to make sure that audience will find the advertisement funny and not offensive. Therefore, target audience is very important as different things are funny to different people and sometimes, it target audience may find offensive.Therefore, larger the target audience, humor should appear broadly while if the target audience are narrowed down,  humor that is suitable for certain group ages should be used as they are the ones who will either be attracted to the product or service.